Website Design Client Questionnaire
Before you quote a website, you need to know what the business does, what the site must achieve, which pages and features it needs, and whether the content is ready. This questionnaire covers all of it, so your first call starts with answers instead of questions.
- 17 questions
- About 8 minutes for your client
- No account needed to fill it
The 17 questions, and why each one matters
Every question earns its place. Here's what each one tells you before you quote.
About you
- 1
Full name*
Short answer
Why ask: So you know who you're dealing with and can address them properly in your proposal.
- 2
Email address*
Email
Why ask: Where you'll send the quote, contract and updates.
- 3
Phone / WhatsApp number
Phone
Why ask: Most clients reply faster on WhatsApp than email, especially for quick approvals.
- 4
Business or brand name
Short answer
Why ask: Lets you look up their current website and social pages before your first call.
Your website
- 5
Current website (if any)
Website link
Why ask: Shows you what exists today: what to keep, what to fix and what to move over.
- 6
What does your business do, and who are your customers?*
Paragraph
Why ask: The site is for their customers, not for them. This shapes the structure, wording and design.
- 7
What is the main goal of the website?*
Multiple choice (one)
- Get leads/enquiries
- Sell products
- Showcase work
- Share information
- Bookings
Why ask: One main goal decides the homepage layout and what the main button says.
- 8
Which pages do you need?
Checkboxes (many)
- Home
- About
- Services
- Portfolio
- Blog
- Contact
- FAQ
- Pricing
Why ask: The number of pages is one of the biggest drivers of price and time.
- 9
List every feature you want on the website*
Paragraph
Why ask: Features like bookings, payments or logins change the scope far more than design does. Getting them in writing prevents "I thought that was included" later.
Content and design
- 10
Do you have your content (text, images) ready?
Multiple choice (one)
- Yes, all of it
- Some of it
- No, I need help
Why ask: Missing content is the most common reason website projects stall. Knowing early lets you quote for writing or set a content deadline.
- 11
Do you have a logo and brand colours?
Multiple choice (one)
- Yes
- Logo only
- No
Why ask: Tells you whether branding work needs to come first.
- 12
Upload your logo and any photos you want on the site
File upload
Why ask: Getting the files with the brief lets you check their quality before you quote, instead of chasing them mid-project.
- 13
Share 2-3 websites you like and what you like about them
Paragraph
Why ask: Examples say more than words like "clean" or "modern", and show the level of polish they expect.
- 14
Do you already have a domain and hosting?
Multiple choice (one)
- Both
- Domain only
- Neither
- Not sure
Why ask: Avoids launch-day surprises and tells you whether to include setup in the quote.
Budget and timeline
- 15
What budget range are you working with?*
Multiple choice (one)
- Under ₦300k
- ₦300k - ₦800k
- ₦800k - ₦2m
- Above ₦2m
Why ask: Ranges are easier for clients to answer than an exact number, and they tell you straight away which package to quote.
- 16
When do you need this completed?
Date
Why ask: A target date tells you whether the project fits your schedule before you spend time on a proposal.
- 17
Anything else we should know?
Paragraph
Why ask: Catches deal-breakers early: tight deadlines, bad past experiences, or other people who need to approve the work.
How to use this template
- Step 1
Add it to your forms
Create a free account. The template is copied into your dashboard, ready to share.
- Step 2
Make it yours
Change the budget ranges to your prices, remove what you don't need and add your own questions.
- Step 3
Send one link
Paste the link into WhatsApp, email or a DM. Answers arrive in your dashboard with an alert.
See it as your client will
This is the form your client fills. Submitting is turned off in this preview.
Questions about this template
Is this website design client questionnaire free?+
Yes. Create a free Formtified account, add the template to your forms and share it. Templates don't use AI credits, and responses are unlimited.
Can I change the questions?+
Yes. Edit, reorder or remove any question, change the answer options (for example, to your own budget ranges) and add your own questions before you share it.
Does my client need an account to fill it?+
No. Your client opens the link, fills the form on any phone or computer and taps Submit. You get an in-app and email alert, and the answers land in your dashboard.
Can AI write a version for a specific project?+
Yes. Describe the project in a sentence and Formtified AI asks a few quick questions, then writes a questionnaire for that exact project. Each AI form uses one credit, and you get 20 free when you sign up.