Website Redesign Questionnaire
A redesign is different from a new build: there's an existing site, existing traffic and usually a list of frustrations. These questions find out what isn't working, what must be kept, and what success looks like after launch.
- 16 questions
- About 8 minutes for your client
- No account needed to fill it
The 16 questions, and why each one matters
Every question earns its place. Here's what each one tells you before you quote.
About you
- 1
Full name*
Short answer
Why ask: So you know who you're dealing with and can address them properly in your proposal.
- 2
Email address*
Email
Why ask: Where you'll send the quote, contract and updates.
- 3
Phone / WhatsApp number
Phone
Why ask: Most clients reply faster on WhatsApp than email, especially for quick approvals.
- 4
Business or brand name
Short answer
Why ask: Lets you look up their current website and social pages before your first call.
Your current website
- 5
Current website address*
Website link
Why ask: You can review the site before your call and point to real problems.
- 6
What's not working on your current website?*
Paragraph
Why ask: The reasons for the redesign become your list of priorities.
- 7
What do you want to keep?
Paragraph
Why ask: Protects what already works, like pages that bring in enquiries.
- 8
What do you want to improve?
Checkboxes (many)
- Look and feel
- Speed
- Mobile experience
- Getting more enquiries/sales
- Easier to update
- Search ranking (SEO)
Why ask: Shows whether this is a visual refresh or a deeper rebuild.
- 9
Who updates the website today?
Multiple choice (one)
- Me
- Someone on my team
- A developer/agency
- Nobody, it's out of date
Why ask: Tells you whether they need an easy editor and training as part of the handover.
- 10
Does the website get visitors from Google today?
Multiple choice (one)
- Yes, a lot
- Some
- Very little
- Not sure
Why ask: If it does, you'll need to keep page addresses or set up redirects so rankings aren't lost.
The new website
- 11
List any new pages or features you need
Paragraph
Why ask: New features are where redesign budgets grow, so it's best to know them now.
- 12
Share 2-3 websites you like and what you like about them
Paragraph
Why ask: Shows the direction they have in mind and the quality they expect.
- 13
Is your logo or branding changing too?
Multiple choice (one)
- No, keep it
- Small refresh
- Yes, completely new
Why ask: A brand change affects every page, so it has to be planned first.
Budget and timeline
- 14
What budget range are you working with?*
Multiple choice (one)
- Under ₦300k
- ₦300k - ₦800k
- ₦800k - ₦2m
- Above ₦2m
Why ask: Ranges are easier for clients to answer than an exact number, and they tell you straight away which package to quote.
- 15
When do you need this completed?
Date
Why ask: A target date tells you whether the project fits your schedule before you spend time on a proposal.
- 16
Anything else we should know?
Paragraph
Why ask: Catches deal-breakers early: tight deadlines, bad past experiences, or other people who need to approve the work.
How to use this template
- Step 1
Add it to your forms
Create a free account. The template is copied into your dashboard, ready to share.
- Step 2
Make it yours
Change the budget ranges to your prices, remove what you don't need and add your own questions.
- Step 3
Send one link
Paste the link into WhatsApp, email or a DM. Answers arrive in your dashboard with an alert.
See it as your client will
This is the form your client fills. Submitting is turned off in this preview.
Questions about this template
Is this website redesign questionnaire free?+
Yes. Create a free Formtified account, add the template to your forms and share it. Templates don't use AI credits, and responses are unlimited.
Can I change the questions?+
Yes. Edit, reorder or remove any question, change the answer options (for example, to your own budget ranges) and add your own questions before you share it.
Does my client need an account to fill it?+
No. Your client opens the link, fills the form on any phone or computer and taps Submit. You get an in-app and email alert, and the answers land in your dashboard.
Can AI write a version for a specific project?+
Yes. Describe the project in a sentence and Formtified AI asks a few quick questions, then writes a questionnaire for that exact project. Each AI form uses one credit, and you get 20 free when you sign up.