Logo Design Questionnaire
A good logo brief saves rounds of revisions. These questions capture the business, the audience, the style the client likes and where the logo will be used, so your first concepts land closer to the mark.
- 18 questions
- About 9 minutes for your client
- No account needed to fill it
The 18 questions, and why each one matters
Every question earns its place. Here's what each one tells you before you quote.
About you
- 1
Full name*
Short answer
Why ask: So you know who you're dealing with and can address them properly in your proposal.
- 2
Email address*
Email
Why ask: Where you'll send the quote, contract and updates.
- 3
Phone / WhatsApp number
Phone
Why ask: Most clients reply faster on WhatsApp than email, especially for quick approvals.
- 4
Business or brand name
Short answer
Why ask: Lets you look up their current website and social pages before your first call.
Your business
- 5
Exactly how should the name appear in the logo?*
Short answer
Why ask: Spelling and capitalisation mistakes are an avoidable revision. Get it in writing.
- 6
What does your business do?*
Paragraph
Why ask: The logo should make sense for the industry and the customers.
- 7
Who are your customers?
Paragraph
Why ask: A logo for a children's brand looks very different from one for a law firm.
Style
- 8
What type of logo do you prefer?
Multiple choice (one)
- Text only (wordmark)
- Symbol + text
- Letters/initials (monogram)
- Badge/emblem
- Not sure, show me options
Why ask: Agreeing on the type early stops you designing directions the client was never going to choose.
- 9
Which words describe the feel you want?
Checkboxes (many)
- Modern
- Classic
- Bold
- Elegant
- Playful
- Minimal
- Luxury
- Friendly
Why ask: Shared words make feedback easier: you can ask whether a concept feels "bold" enough.
- 10
Colours you love or want to avoid
Short answer
Why ask: Clients often have strong feelings about colour that they only mention after the first draft.
- 11
Share logos you like and what you like about them
Paragraph
Why ask: Examples are faster than descriptions, and show what "simple" or "premium" means to this client.
- 12
Upload your current logo, sketches or logos you like
File upload
Why ask: Seeing the current logo tells you what to keep; a rough sketch often shows an idea the client can't put into words.
- 13
Anything you don't want in the logo?
Paragraph
Why ask: Things to avoid, like a competitor's colour or an overused symbol, save whole rounds of revisions.
- 14
Where will the logo be used?
Checkboxes (many)
- Website
- Social media
- Signage
- Packaging
- Clothing/merch
- Vehicles
- Printed materials
Why ask: Tiny social icons or embroidery limit how detailed the logo can be.
- 15
What files and extras do you need?
Checkboxes (many)
- Logo files only
- Colour palette
- Fonts
- Social media profile versions
- Business cards
- Brand guidelines
Why ask: Defines the deliverables, so the project has a clear end.
Budget and timeline
- 16
What budget range are you working with?*
Multiple choice (one)
- Under ₦50k
- ₦50k - ₦150k
- ₦150k - ₦400k
- Above ₦400k
Why ask: Ranges are easier for clients to answer than an exact number, and they tell you straight away which package to quote.
- 17
When do you need this completed?
Date
Why ask: A target date tells you whether the project fits your schedule before you spend time on a proposal.
- 18
Anything else we should know?
Paragraph
Why ask: Catches deal-breakers early: tight deadlines, bad past experiences, or other people who need to approve the work.
How to use this template
- Step 1
Add it to your forms
Create a free account. The template is copied into your dashboard, ready to share.
- Step 2
Make it yours
Change the budget ranges to your prices, remove what you don't need and add your own questions.
- Step 3
Send one link
Paste the link into WhatsApp, email or a DM. Answers arrive in your dashboard with an alert.
See it as your client will
This is the form your client fills. Submitting is turned off in this preview.
Questions about this template
Is this logo design questionnaire free?+
Yes. Create a free Formtified account, add the template to your forms and share it. Templates don't use AI credits, and responses are unlimited.
Can I change the questions?+
Yes. Edit, reorder or remove any question, change the answer options (for example, to your own budget ranges) and add your own questions before you share it.
Does my client need an account to fill it?+
No. Your client opens the link, fills the form on any phone or computer and taps Submit. You get an in-app and email alert, and the answers land in your dashboard.
Can AI write a version for a specific project?+
Yes. Describe the project in a sentence and Formtified AI asks a few quick questions, then writes a questionnaire for that exact project. Each AI form uses one credit, and you get 20 free when you sign up.