UI/UX Design Brief
Product design starts with users and flows, not colours. This brief covers who the product is for, the key journeys, the screens involved and what already exists, so you can scope research, wireframes and visual design properly.
- 16 questions
- About 8 minutes for your client
- No account needed to fill it
The 16 questions, and why each one matters
Every question earns its place. Here's what each one tells you before you quote.
About you
- 1
Full name*
Short answer
Why ask: So you know who you're dealing with and can address them properly in your proposal.
- 2
Email address*
Email
Why ask: Where you'll send the quote, contract and updates.
- 3
Phone / WhatsApp number
Phone
Why ask: Most clients reply faster on WhatsApp than email, especially for quick approvals.
- 4
Business or brand name
Short answer
Why ask: Lets you look up their current website and social pages before your first call.
The product
- 5
What is the product, and what does it help people do?*
Paragraph
Why ask: A one-line purpose keeps design decisions focused.
- 6
What stage is it at?*
Multiple choice (one)
- Just an idea
- Wireframes/sketches
- Live, needs a redesign
- Live, needs new features
Why ask: Designing from scratch and improving a live product are different projects with different methods.
- 7
Which platforms?
Checkboxes (many)
- Mobile app (iOS)
- Mobile app (Android)
- Website
- Web app/dashboard
- Tablet
Why ask: Each platform needs its own layouts and patterns.
- 8
Who are the users?*
Paragraph
Why ask: Their skill level and situation change everything from text size to navigation.
Scope
- 9
List the main user journeys or screens
Paragraph
Why ask: The number of screens and flows is the main driver of design time.
- 10
What do you need from us?
Checkboxes (many)
- User research
- Wireframes
- Visual (UI) design
- Clickable prototype
- Design system
- Developer handover
Why ask: Makes clear which design stages are included and which are not.
- 11
Do you have brand guidelines?
Multiple choice (one)
- Yes
- Partly
- No
Why ask: Existing brand rules speed up visual design; without them you may need to define styles first.
- 12
Apps or websites you think are well designed
Paragraph
Why ask: Shared references make design reviews faster and more objective.
- 13
Who will build it?
Multiple choice (one)
- Our developers
- Your team
- Not decided yet
Why ask: Tells you what the developers need at handover, such as Figma files, specs or a design system.
Budget and timeline
- 14
What budget range are you working with?*
Multiple choice (one)
- Under ₦300k
- ₦300k - ₦800k
- ₦800k - ₦2m
- Above ₦2m
Why ask: Ranges are easier for clients to answer than an exact number, and they tell you straight away which package to quote.
- 15
When do you need this completed?
Date
Why ask: A target date tells you whether the project fits your schedule before you spend time on a proposal.
- 16
Anything else we should know?
Paragraph
Why ask: Catches deal-breakers early: tight deadlines, bad past experiences, or other people who need to approve the work.
How to use this template
- Step 1
Add it to your forms
Create a free account. The template is copied into your dashboard, ready to share.
- Step 2
Make it yours
Change the budget ranges to your prices, remove what you don't need and add your own questions.
- Step 3
Send one link
Paste the link into WhatsApp, email or a DM. Answers arrive in your dashboard with an alert.
See it as your client will
This is the form your client fills. Submitting is turned off in this preview.
Questions about this template
Is this ui/ux design brief free?+
Yes. Create a free Formtified account, add the template to your forms and share it. Templates don't use AI credits, and responses are unlimited.
Can I change the questions?+
Yes. Edit, reorder or remove any question, change the answer options (for example, to your own budget ranges) and add your own questions before you share it.
Does my client need an account to fill it?+
No. Your client opens the link, fills the form on any phone or computer and taps Submit. You get an in-app and email alert, and the answers land in your dashboard.
Can AI write a version for a specific project?+
Yes. Describe the project in a sentence and Formtified AI asks a few quick questions, then writes a questionnaire for that exact project. Each AI form uses one credit, and you get 20 free when you sign up.