Graphic Design Brief Template
Flyers, posters, social graphics, menus and banners all go faster with a proper brief. This one collects the exact text, sizes, deadline and style, which are the details that usually arrive late or in pieces over chat.
- 16 questions
- About 8 minutes for your client
- No account needed to fill it
The 16 questions, and why each one matters
Every question earns its place. Here's what each one tells you before you quote.
About you
- 1
Full name*
Short answer
Why ask: So you know who you're dealing with and can address them properly in your proposal.
- 2
Email address*
Email
Why ask: Where you'll send the quote, contract and updates.
- 3
Phone / WhatsApp number
Phone
Why ask: Most clients reply faster on WhatsApp than email, especially for quick approvals.
- 4
Business or brand name
Short answer
Why ask: Lets you look up their current website and social pages before your first call.
The design
- 5
What do you need designed?*
Checkboxes (many)
- Flyer
- Poster/banner
- Social media graphics
- Menu
- Business card
- Brochure
- Presentation
- Event materials
Why ask: Each item is a separate piece of work, so this sets the quote.
- 6
What is it for?*
Paragraph
Why ask: The purpose decides what should stand out first.
- 7
Paste all the text that must appear*
Paragraph
Why ask: Final text up front is the biggest time saver; most revision rounds are text changes.
- 8
Sizes or formats needed
Short answer
Why ask: Print and screen designs are set up differently, and resizing later costs time.
- 9
Is it for print or online?
Multiple choice (one)
- Online
- Both
Why ask: Print needs bleed, print colours and high resolution; screens don't.
Style
- 10
Do you have a logo and brand colours?
Multiple choice (one)
- Yes, I'll send them
- Logo only
- No
Why ask: Tells you whether you're working within an existing brand or creating the look.
- 11
Share designs you like
Paragraph
Why ask: Shows the style and the level of detail they expect.
- 12
Upload your logo, brand files or designs you like
File upload
Why ask: Working files and examples up front mean you can start designing straight away, in the right colours and fonts.
- 13
How many design options would you like to see?
Short answer
Why ask: Sets expectations for concepts and revisions before work starts.
Budget and timeline
- 14
What budget range are you working with?*
Multiple choice (one)
- Under ₦20k
- ₦20k - ₦60k
- ₦60k - ₦150k
- Above ₦150k
Why ask: Ranges are easier for clients to answer than an exact number, and they tell you straight away which package to quote.
- 15
When do you need the final files?
Date
Why ask: A target date tells you whether the project fits your schedule before you spend time on a proposal.
- 16
Anything else we should know?
Paragraph
Why ask: Catches deal-breakers early: tight deadlines, bad past experiences, or other people who need to approve the work.
How to use this template
- Step 1
Add it to your forms
Create a free account. The template is copied into your dashboard, ready to share.
- Step 2
Make it yours
Change the budget ranges to your prices, remove what you don't need and add your own questions.
- Step 3
Send one link
Paste the link into WhatsApp, email or a DM. Answers arrive in your dashboard with an alert.
See it as your client will
This is the form your client fills. Submitting is turned off in this preview.
Questions about this template
Is this graphic design brief template free?+
Yes. Create a free Formtified account, add the template to your forms and share it. Templates don't use AI credits, and responses are unlimited.
Can I change the questions?+
Yes. Edit, reorder or remove any question, change the answer options (for example, to your own budget ranges) and add your own questions before you share it.
Does my client need an account to fill it?+
No. Your client opens the link, fills the form on any phone or computer and taps Submit. You get an in-app and email alert, and the answers land in your dashboard.
Can AI write a version for a specific project?+
Yes. Describe the project in a sentence and Formtified AI asks a few quick questions, then writes a questionnaire for that exact project. Each AI form uses one credit, and you get 20 free when you sign up.