Landing Page Design Brief
A landing page has one job: get visitors to take one action. This brief pins down that action, the offer, the audience and where visitors come from, which is what you need to design a page that converts.
- 15 questions
- About 7 minutes for your client
- No account needed to fill it
The 15 questions, and why each one matters
Every question earns its place. Here's what each one tells you before you quote.
About you
- 1
Full name*
Short answer
Why ask: So you know who you're dealing with and can address them properly in your proposal.
- 2
Email address*
Email
Why ask: Where you'll send the quote, contract and updates.
- 3
Phone / WhatsApp number
Phone
Why ask: Most clients reply faster on WhatsApp than email, especially for quick approvals.
- 4
Business or brand name
Short answer
Why ask: Lets you look up their current website and social pages before your first call.
The campaign
- 5
What are you promoting?*
Paragraph
Why ask: The offer is the centre of the page; everything else supports it.
- 6
What should visitors do on the page?*
Multiple choice (one)
- Buy
- Sign up / join a waitlist
- Book a call
- Download something
- Register for an event
- Send a WhatsApp message
Why ask: A landing page should have one main action. This decides the button, the form and how success is measured.
- 7
Who is the page for?*
Paragraph
Why ask: Wording that speaks to one kind of person converts better than wording for everyone.
- 8
Where will visitors come from?
Checkboxes (many)
- Instagram/Facebook ads
- Google ads
- TikTok
- Email list
- Influencers
Why ask: Visitors from ads need the page to match the ad they clicked; email subscribers already know the brand.
Content
- 9
What makes your offer better than the alternatives?
Paragraph
Why ask: These points become the headline and the main selling points.
- 10
What do you already have?
Checkboxes (many)
- Written copy
- Product photos
- Testimonials/reviews
- Logo and brand colours
- Video
Why ask: Shows what you need to create and what you can use straight away.
- 11
Link to a landing page you like
Website link
Why ask: A quick way to agree on style and length.
- 12
Does the page need any of these?
Checkboxes (many)
- Payments
- Countdown timer
- Signup form linked to an email tool
- WhatsApp button
- Ad tracking pixels
Why ask: Connecting other tools takes time, so it belongs in the quote.
Budget and timeline
- 13
What budget range are you working with?*
Multiple choice (one)
- Under ₦100k
- ₦100k - ₦250k
- ₦250k - ₦500k
- Above ₦500k
Why ask: Ranges are easier for clients to answer than an exact number, and they tell you straight away which package to quote.
- 14
When do you need this completed?
Date
Why ask: A target date tells you whether the project fits your schedule before you spend time on a proposal.
- 15
Anything else we should know?
Paragraph
Why ask: Catches deal-breakers early: tight deadlines, bad past experiences, or other people who need to approve the work.
How to use this template
- Step 1
Add it to your forms
Create a free account. The template is copied into your dashboard, ready to share.
- Step 2
Make it yours
Change the budget ranges to your prices, remove what you don't need and add your own questions.
- Step 3
Send one link
Paste the link into WhatsApp, email or a DM. Answers arrive in your dashboard with an alert.
See it as your client will
This is the form your client fills. Submitting is turned off in this preview.
Questions about this template
Is this landing page design brief free?+
Yes. Create a free Formtified account, add the template to your forms and share it. Templates don't use AI credits, and responses are unlimited.
Can I change the questions?+
Yes. Edit, reorder or remove any question, change the answer options (for example, to your own budget ranges) and add your own questions before you share it.
Does my client need an account to fill it?+
No. Your client opens the link, fills the form on any phone or computer and taps Submit. You get an in-app and email alert, and the answers land in your dashboard.
Can AI write a version for a specific project?+
Yes. Describe the project in a sentence and Formtified AI asks a few quick questions, then writes a questionnaire for that exact project. Each AI form uses one credit, and you get 20 free when you sign up.