E-commerce Website Questionnaire
Online stores have more moving parts than other websites: products, variants, payments, delivery and stock. This questionnaire gets those details up front, so your quote covers the real work.
- 14 questions
- About 7 minutes for your client
- No account needed to fill it
The 14 questions, and why each one matters
Every question earns its place. Here's what each one tells you before you quote.
About you
- 1
Full name*
Short answer
Why ask: So you know who you're dealing with and can address them properly in your proposal.
- 2
Email address*
Email
Why ask: Where you'll send the quote, contract and updates.
- 3
Phone / WhatsApp number
Phone
Why ask: Most clients reply faster on WhatsApp than email, especially for quick approvals.
- 4
Business or brand name
Short answer
Why ask: Lets you look up their current website and social pages before your first call.
Your products
- 5
What do you sell?*
Paragraph
Why ask: The product type affects the store layout, the photos needed and which features matter.
- 6
How many products will you list at launch?*
Multiple choice (one)
- 1-20
- 21-100
- 101-500
- 500+
Why ask: Product count decides how much setup there is and whether you need bulk import.
- 7
Do products have variants (size, colour)?
Multiple choice (one)
- Yes
- No
- Some
Why ask: Sizes and colours change how products, stock and photos are set up.
Selling and delivery
- 8
Which payment options do you need?*
Checkboxes (many)
- Card (Paystack/Flutterwave)
- Bank transfer
- Pay on delivery
- USSD
Why ask: Each payment method needs its own setup and testing, and some need a registered business.
- 9
How do you handle delivery?
Paragraph
Why ask: Delivery rules (zones, fees, pickup) are often the most complicated part of checkout.
- 10
List every feature you need in the store*
Paragraph
Why ask: Discount codes, reviews and order tracking each add time. Listing them now prevents scope creep.
- 11
Link to your Instagram or current store
Website link
Why ask: Shows the products, photos and brand the store needs to match.
Budget and timeline
- 12
What budget range are you working with?*
Multiple choice (one)
- Under ₦500k
- ₦500k - ₦1.5m
- ₦1.5m - ₦4m
- Above ₦4m
Why ask: Ranges are easier for clients to answer than an exact number, and they tell you straight away which package to quote.
- 13
When do you need this completed?
Date
Why ask: A target date tells you whether the project fits your schedule before you spend time on a proposal.
- 14
Anything else we should know?
Paragraph
Why ask: Catches deal-breakers early: tight deadlines, bad past experiences, or other people who need to approve the work.
How to use this template
- Step 1
Add it to your forms
Create a free account. The template is copied into your dashboard, ready to share.
- Step 2
Make it yours
Change the budget ranges to your prices, remove what you don't need and add your own questions.
- Step 3
Send one link
Paste the link into WhatsApp, email or a DM. Answers arrive in your dashboard with an alert.
See it as your client will
This is the form your client fills. Submitting is turned off in this preview.
Questions about this template
Is this e-commerce website questionnaire free?+
Yes. Create a free Formtified account, add the template to your forms and share it. Templates don't use AI credits, and responses are unlimited.
Can I change the questions?+
Yes. Edit, reorder or remove any question, change the answer options (for example, to your own budget ranges) and add your own questions before you share it.
Does my client need an account to fill it?+
No. Your client opens the link, fills the form on any phone or computer and taps Submit. You get an in-app and email alert, and the answers land in your dashboard.
Can AI write a version for a specific project?+
Yes. Describe the project in a sentence and Formtified AI asks a few quick questions, then writes a questionnaire for that exact project. Each AI form uses one credit, and you get 20 free when you sign up.