Packaging Design Brief
Packaging has to look good on a shelf, survive printing and include the right information. This brief gathers the product details, sizes, printing plans and required text a packaging designer needs.
- 15 questions
- About 8 minutes for your client
- No account needed to fill it
The 15 questions, and why each one matters
Every question earns its place. Here's what each one tells you before you quote.
About you
- 1
Full name*
Short answer
Why ask: So you know who you're dealing with and can address them properly in your proposal.
- 2
Email address*
Email
Why ask: Where you'll send the quote, contract and updates.
- 3
Phone / WhatsApp number
Phone
Why ask: Most clients reply faster on WhatsApp than email, especially for quick approvals.
- 4
Business or brand name
Short answer
Why ask: Lets you look up their current website and social pages before your first call.
The product
- 5
What is the product?*
Paragraph
Why ask: The product and its price point set the style of the packaging.
- 6
What packaging do you need?*
Checkboxes (many)
- Box
- Label/sticker
- Pouch/bag
- Bottle/jar label
- Wrapper
- Carrier bag
- Not sure yet
Why ask: Each format is a different template and print process.
- 7
Size and dimensions
Short answer
Why ask: Exact sizes are needed for the dieline, the flat template the printer cuts and folds.
- 8
Who buys it, and where is it sold?
Paragraph
Why ask: A product on a supermarket shelf needs to stand out; one sold online needs to photograph well.
Content and printing
- 9
List everything that must appear on the pack
Paragraph
Why ask: Required details like ingredients and registration numbers take space and can't be left out.
- 10
Do you have a printer already?
Multiple choice (one)
- Yes
- No, please recommend one
- Not sure
Why ask: Printers have their own file requirements; talking to them early avoids reprints.
- 11
How many units will you print first?
Short answer
Why ask: Quantity affects which printing methods make sense.
- 12
Share packaging you like
Paragraph
Why ask: Shows the finish and how premium they want it to feel.
Budget and timeline
- 13
What budget range are you working with?*
Multiple choice (one)
- Under ₦80k
- ₦80k - ₦200k
- ₦200k - ₦500k
- Above ₦500k
Why ask: Ranges are easier for clients to answer than an exact number, and they tell you straight away which package to quote.
- 14
When do you need this completed?
Date
Why ask: A target date tells you whether the project fits your schedule before you spend time on a proposal.
- 15
Anything else we should know?
Paragraph
Why ask: Catches deal-breakers early: tight deadlines, bad past experiences, or other people who need to approve the work.
How to use this template
- Step 1
Add it to your forms
Create a free account. The template is copied into your dashboard, ready to share.
- Step 2
Make it yours
Change the budget ranges to your prices, remove what you don't need and add your own questions.
- Step 3
Send one link
Paste the link into WhatsApp, email or a DM. Answers arrive in your dashboard with an alert.
See it as your client will
This is the form your client fills. Submitting is turned off in this preview.
Questions about this template
Is this packaging design brief free?+
Yes. Create a free Formtified account, add the template to your forms and share it. Templates don't use AI credits, and responses are unlimited.
Can I change the questions?+
Yes. Edit, reorder or remove any question, change the answer options (for example, to your own budget ranges) and add your own questions before you share it.
Does my client need an account to fill it?+
No. Your client opens the link, fills the form on any phone or computer and taps Submit. You get an in-app and email alert, and the answers land in your dashboard.
Can AI write a version for a specific project?+
Yes. Describe the project in a sentence and Formtified AI asks a few quick questions, then writes a questionnaire for that exact project. Each AI form uses one credit, and you get 20 free when you sign up.