Video Production Brief Template
Video projects involve scripts, shoots, locations and editing, and each one affects the cost. This brief captures the type of video, the story, length, deliverables and references before you plan the shoot.
- 14 questions
- About 6 minutes for your client
- No account needed to fill it
The 14 questions, and why each one matters
Every question earns its place. Here's what each one tells you before you quote.
About you
- 1
Full name*
Short answer
Why ask: So you know who you're dealing with and can address them properly in your proposal.
- 2
Email address*
Email
Why ask: Where you'll send the quote, contract and updates.
- 3
Phone / WhatsApp number
Phone
Why ask: Most clients reply faster on WhatsApp than email, especially for quick approvals.
- 4
Business or brand name
Short answer
Why ask: Lets you look up their current website and social pages before your first call.
The video
- 5
What type of video is this?*
Multiple choice (one)
- Brand/promo
- Music video
- Event coverage
- YouTube content
- Ads/short-form
- Documentary
Why ask: Each type needs a different crew, schedule and editing style.
- 6
Describe the video you want, scene by scene if you can*
Paragraph
Why ask: A rough scene list is the start of the script and shot list.
- 7
Where will filming take place?
Short answer
Why ask: Locations affect logistics, permits and travel costs.
- 8
How long should the final video be?
Multiple choice (one)
- Under 30 seconds
- 30s - 2 min
- 2 - 10 min
- Over 10 min
Why ask: Final length drives editing time more than anything else.
- 9
What do you need from us?
Checkboxes (many)
- Scriptwriting
- Shooting
- Editing only
- Motion graphics
- Voice-over
- Subtitles
Why ask: Separates shooting, editing and extras so each can be priced.
- 10
Share links to videos with a style you like
Paragraph
Why ask: Reference videos set the look, pace and quality expected.
- 11
Where will this video be published?
Short answer
Why ask: Platforms decide the shape (vertical or wide) and how many versions to export.
Budget and timeline
- 12
What budget range are you working with?*
Multiple choice (one)
- Under ₦200k
- ₦200k - ₦600k
- ₦600k - ₦1.5m
- Above ₦1.5m
Why ask: Ranges are easier for clients to answer than an exact number, and they tell you straight away which package to quote.
- 13
When do you need this completed?
Date
Why ask: A target date tells you whether the project fits your schedule before you spend time on a proposal.
- 14
Anything else we should know?
Paragraph
Why ask: Catches deal-breakers early: tight deadlines, bad past experiences, or other people who need to approve the work.
How to use this template
- Step 1
Add it to your forms
Create a free account. The template is copied into your dashboard, ready to share.
- Step 2
Make it yours
Change the budget ranges to your prices, remove what you don't need and add your own questions.
- Step 3
Send one link
Paste the link into WhatsApp, email or a DM. Answers arrive in your dashboard with an alert.
See it as your client will
This is the form your client fills. Submitting is turned off in this preview.
Questions about this template
Is this video production brief template free?+
Yes. Create a free Formtified account, add the template to your forms and share it. Templates don't use AI credits, and responses are unlimited.
Can I change the questions?+
Yes. Edit, reorder or remove any question, change the answer options (for example, to your own budget ranges) and add your own questions before you share it.
Does my client need an account to fill it?+
No. Your client opens the link, fills the form on any phone or computer and taps Submit. You get an in-app and email alert, and the answers land in your dashboard.
Can AI write a version for a specific project?+
Yes. Describe the project in a sentence and Formtified AI asks a few quick questions, then writes a questionnaire for that exact project. Each AI form uses one credit, and you get 20 free when you sign up.