Creative Brief Template
A creative brief is the one-page agreement behind any creative project: what you're making, why, for whom and by when. Use this template for campaigns, content or any project that doesn't fit a more specific brief.
- 16 questions
- About 10 minutes for your client
- No account needed to fill it
The 16 questions, and why each one matters
Every question earns its place. Here's what each one tells you before you quote.
About you
- 1
Full name*
Short answer
Why ask: So you know who you're dealing with and can address them properly in your proposal.
- 2
Email address*
Email
Why ask: Where you'll send the quote, contract and updates.
- 3
Phone / WhatsApp number
Phone
Why ask: Most clients reply faster on WhatsApp than email, especially for quick approvals.
- 4
Business or brand name
Short answer
Why ask: Lets you look up their current website and social pages before your first call.
The project
- 5
Project summary: what needs to be created?*
Paragraph
Why ask: A short summary keeps everyone describing the same project.
- 6
What is the goal, and how will you measure success?*
Paragraph
Why ask: Measurable goals make it easier to judge the work and agree when it's finished.
- 7
Who is the audience?*
Paragraph
Why ask: Creative work needs a clear audience to be effective.
- 8
What is the key message?
Paragraph
Why ask: One clear message prevents work that tries to say everything.
- 9
Deliverables
Checkboxes (many)
- Design
- Video
- Copy
- Photos
- Social content
- Website/digital
Why ask: A list of deliverables sets the scope and the price.
Context
- 10
Brand guidelines, assets or references
Paragraph
Why ask: Existing assets keep the work consistent with the brand.
- 11
Upload brand files or references
File upload
Why ask: Logos, fonts and guidelines in hand mean the first draft already looks on-brand.
- 12
Competitors or work you admire
Paragraph
Why ask: Gives you a quality benchmark and shows what to stand apart from.
- 13
Who approves the work?
Short answer
Why ask: Knowing the decision-maker avoids surprise feedback late in the project.
Budget and timeline
- 14
What budget range are you working with?*
Multiple choice (one)
- Under ₦200k
- ₦200k - ₦600k
- ₦600k - ₦2m
- Above ₦2m
Why ask: Ranges are easier for clients to answer than an exact number, and they tell you straight away which package to quote.
- 15
When do you need this completed?
Date
Why ask: A target date tells you whether the project fits your schedule before you spend time on a proposal.
- 16
Anything else we should know?
Paragraph
Why ask: Catches deal-breakers early: tight deadlines, bad past experiences, or other people who need to approve the work.
How to use this template
- Step 1
Add it to your forms
Create a free account. The template is copied into your dashboard, ready to share.
- Step 2
Make it yours
Change the budget ranges to your prices, remove what you don't need and add your own questions.
- Step 3
Send one link
Paste the link into WhatsApp, email or a DM. Answers arrive in your dashboard with an alert.
See it as your client will
This is the form your client fills. Submitting is turned off in this preview.
Questions about this template
Is this creative brief template free?+
Yes. Create a free Formtified account, add the template to your forms and share it. Templates don't use AI credits, and responses are unlimited.
Can I change the questions?+
Yes. Edit, reorder or remove any question, change the answer options (for example, to your own budget ranges) and add your own questions before you share it.
Does my client need an account to fill it?+
No. Your client opens the link, fills the form on any phone or computer and taps Submit. You get an in-app and email alert, and the answers land in your dashboard.
Can AI write a version for a specific project?+
Yes. Describe the project in a sentence and Formtified AI asks a few quick questions, then writes a questionnaire for that exact project. Each AI form uses one credit, and you get 20 free when you sign up.